EventHQ and Mixpanel for event marketing heaven

What you can measure you can improve Use Mixpanel to track your attendees progress through each stage of your booking wizard. Identify drop-out points and test the effect of changes leading to increased conversion rates and happier attendees

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Our customers have sold over £8,100,000 of tickets to date. Why not you too?

Improve conversions

Start analysing your booking pages by creating a project in Mixpanel and then enter the token provided into EventHQ, event registration analytics data will then start flowing into Mixpanel.

Each interaction a prospective attendee has with your registration booking form is individual reported to Mixpanel. You can then use the reporting tools provided by Mixpanel to show trends over time and valuably, build a "funnel" to show how many users start a booking and the drop-out rate for each stage of your registration process. You can use this information to improve conversions for your events.


Mixpanel is an advanced analytics platform that tracks user actions rather than just page views. Whereas Google Analytics allows you to track how many people arrived at your registration pages, Mixpanel lets you track exactly what people did once they arrived.