Updated: Mar 30, 2020
Recent research suggests that 67.44% of all shopping baskets are abandoned.
Anytime a potential delegate starts a booking but does not complete it, EventHQ stores that booking as "abandoned" for 3 days before deleting it from the database. EventHQ now lists abandoned orders and attendees together with all available contact information so you can keep an eye on abandonment rates and follow-up where appropriate. Additionally, you can have EventHQ automatically send an email to the potential participant with a link to their abandoned booking after a period of time specified by you prompting them to complete their event registration. As with all emails sent by EventHQ, you can customise the content of this abandoned attendee email to improve return rates. As an example, you could provide a discount code to incentivise people to complete their delegate registration.