Capitalise on Twitter’s new timeline when promoting your event

Since the dawn of Twitter way back in 2006, event organisers have been working out how best to use it as a promotional tool.

The site's 140 characters or less format means that promoters can only offer their followers small snippets of information, and links back to more details or directly to your online event registration system - but usually this is enough.

Twitter certainly has its merits when it comes to improving brand perception and spreading the word about events.

One issue for marketers is that with everyone tweeting all the time, it can be quite hard to get your message across. The timeline scrolls so fast your tweet could easily get lost in the Twittersphere - something that happens less with marketing through other channels such as email. This means it’s important to command attention from your followers when tweeting - and the new Twitter timeline could really help with this.

The microblogging site has conducted a overhaul of its timeline, which users will notice is now much more picture-heavy.

Photos and videos will now be auto-opened, meaning that instead of just showing a link leading to an image, the photo itself will be present on the timeline. Not only does this make for a much more aesthetically pleasing look, but it can also help to capture your followers’ attention.

So, what do you need to know about how to make the most of this new feature?

Firstly, if you’re going to use pictures to grab attention, you need to make sure they look professional. Twitter will present the images in a 435 x 220 pixel form, so to avoid your carefully selected pictures being cropped, you need to make sure they are this size, or multiples of this size for a higher resolution look.

For maximum impact, make sure you use pictures that complement what you are saying and are in line with the brand images. Photos that do something to enhance your tweet are much more likely to be interacted with by users.

At the same time, you’re trying to grab attention with your images, so make sure they are worth looking at! Beautiful or quirky photos will always go down well, as do infographics - just think about what your target audience will be interested in seeing and head in that direction.

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