You can work for months on an event, planning the best one you possibly can - but if no-one turns up then it’s hardly going to make waves.
In days gone by, corporate event planners sent out letters by post (remember that?), distributed flyers and fired off emails to potential guests.
However, these days almost everything is done through social media - it’s how people communicate, how they advertise and how professionals share industry thoughts and ideas.
When it comes to promoting corporate events, there are two main social platforms you should look towards - LinkedIn and Twitter.
As the largest professional social network on the web, it is obvious why LinkedIn should be your go-to site when it comes to publicising an event among people in your industry.
If you’re active on LinkedIn, odds are you’ll have plenty of people in the sector you have already connected to, and you’ll also be in a number of industry groups where you can swap ideas. These groups are ideal for promoting your conference or seminar to potential delegates as they essentially encompass your entire target audience.
Simply share a link to the event website or a press release on these groups, and direct message people you think would be especially interested in what’s going on.
The world of Twitter can be a daunting one to enter, but once you’ve got your head round how to make the most of it, it can prove incredibly useful.
Firstly, you need to come up with an official hashtag for your event - try to make it something simple but memorable.
Now it’s time to start tweeting about the event - and that means “140 characters or less”. Due to this character limit, it’s a good idea to include a link to more information in your tweet - again, this can be anything from a news story about the event to a simple online event registration service.
When it comes to your tweeting strategy, you want to focus on people in the industry who will help to publicise your event, so editors of industry magazines, company bosses and PR professionals are all good options for who you’re directing your tweets at. Don’t forget to ask for a Retweet too - event promotion is no time to be shy.
It is also important to tailor your tweets for the person you’re sending them to. Submitting the same post time after time will come across as spammy, and is likely to put people off engaging with you too.