Event planners will already be using a wide range of technology to get their exhibition up and running, with various tools proving useful at each stage of the process.But the technology world moves so quickly that it's easy for new developments to pass us by unless we are taking lots of care to keep our fingers on the pulse.With that in mind, what are some of the latest pieces of event technology that you might be able to use when putting your event together in the next 12 months?
Radio-frequency identification (RFID) is one of the fastest growing tools in the world of event planning technology and many people have already starting using this in their events.
The technology is a wireless non-contact way to spread information via the use of electromagnetic fields. Information can therefore be stored electronically on them and this can help to speed up the process of getting people into your event.Without seeing the technology in action it can be hard to see how it would work in practice, but if your delegates have their information on their RFID badges then you can get them in to the venue faster - there's nothing that takes the excitement out of attending an event more than having to queue up for ages to get in.
Using mobile devices
It wasn't so long ago that event planners would be encouraging participants to turn off their mobile phones when attending sessions, or at the very least turn them on to silent mode so that the speaker is not interrupted while they are in full flow.
That has all changed in the last few years though, as the arrival of superfast internet on our smartphones has given us a level of connectivity that science fiction novels could never have predicted many years ago.Now, event planners are likely to want their delegates to be plugged in during the course of the exhibition, as they can join in the debate online through social networking sites such as Twitter, as well as sharing images of the event as well.
Mobile phones can also be used to speed up the queues on the way in to the event, as you can get the door staff to scan badges with them to avoid making people wait unnecessarily.
One of the most important things event planners need to keep in mind when they are putting their exhibitions together is lead capture.
Once you've started putting serious effort into spreading the word to get people buying tickets or signing up to confirm their attendance, you'll need a safe, secure and reliable way you can store their details.
Lead capture is the main way event planners look to do this. Remember back in the day when you might have something as low-tech and basic as a clipboard with a list of names to pass around at your event? You probably wouldn't even be looking for an email address for the delegates at this time, it was so long ago.
All types of information can be gathered through a lead capture form that helps you to build up a bigger picture of the types of individuals who are interested in going along to your event.
In turn, this can help you work out what other people you need to be trying to reach with your message, as you might be able to persuade them to sign up as well if you can successfully sell the idea and concept of your event to them.
Collating technology information
Once you've looked into lead capture, RFID and using mobile devices, alongside all of the other technology you are using in your event, it's time to think about how you are going to collate all your technology into the same place.
Using event management software can help you to bring all of the relevant details and information into the same place, making it easier for you to keep track of what's been done, what's being done and what needs to be done.