Well-written marketing “crucial for corporate events”

Corporate events are a highly effective way to generate new business, make new contacts and launch new products.

And what makes corporate hospitality, networking sessions, workshops and product demos really successful is having plenty of marketing material on hand to communicate your key messages to potential clients.

Handouts, press packs, resource kits, product descriptions and press releases are just a small part of the possible marketing materials that can be used.

But firms rushing willy-nilly into their marketing strategies could be falling foul of a golden rule: making sure your content is properly spelt and grammatically correct.

New research from Global Lingo found that 59 per cent of Britons would not buy from a company that had obvious grammatical or spelling mistakes on its marketing material or website, highlighting the importance of good spelling and grammar in building delegate and client trust.

First impressions count, especially in the corporate setting, making it crucial that firms have a professional marketing presence that helps them stand out.

Good spelling and accurate grammar applies to all steps of the corporate process, whether it’s well-written instructions on the online conference registration process, a properly researched FAQ pack and even accurate spelling on the dinner menu for the event’s closing dinner.

The study, which polled more than 1,000 UK adults, looked at how a business’ spelling and grammar may impact upon a person’s likelihood to use a particular company or service.

It found that 61 per cent would not trust a company to provide a good quality service if it had poor grammar or spelling errors in its marketing material, with 26 per cent saying they would consider the company to be unprofessional.

Global Lingo’s Richard Michie said: "You only have a short amount of time to make an impression on a potential customer, and if your content riddled with grammatical errors, it’s not going to place you in a favourable light.

“Competition is tough, and if you don’t take the care to present yourself in as professional a light as possible, you may well be losing yourself important business. Everyone wants a professional service no matter what they’re buying, and good use of linguistics is a hugely important part of this.

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